Practical writing about arranging, caring for and choosing artificial flowers — ' no filler, no keyword padding, just the things that actually make a difference.
Six concrete techniques that separate a convincing artificial arrangement from an obviously fake one — from stem angle to how much greenery you actually need.
How to dust, store and protect fabric flowers so they hold their colour and shape for years — including what not to do.
Where artificial flowers genuinely win for weddings, where fresh still wins, and how to decide for your own day.
Broad, fine, trailing and stiff — what each greenery shape does in an arrangement, and how much you actually need.
Shelf, hallway, bedside, bathroom — where greenery actually works in a small flat, and the sizes that fit.